Overview

A new app feature was created to improve the existing quiz experience by offering personalized insights and helping users easily add preferred items to their favorites. This makes the post-quiz experience more engaging and informative, allowing users to make better decisions based on their results.

Few key facts

• Role: Lead designer & later project manager

• Tools: Figma, Jira, GA4, Asana

Approach

This project, undertaken in my time as a trainee, addressed a key user pain point: results of an existing product were shown as a list of 20 items, each requiring detailed exploration on further pages. The goal was to create a simpler feature that provided quick insights into item details, minimizing user's effort while enhancing their experience.

Wireframes were developed based on a Tinder-like idea, but for profession matches. After selecting one design approach together with other project stakeholders, high-fidelity prototypes were created, and a frontend developer implemented a simple MVP. This MVP was live for two days, with event tracking showing that users interacted with the feature but preferred only 20% of their results.

The feature was later iterated on based on feedback from other designers and project stakeholders, resulting in a more informative and intuitive product.

Results

The final product displays all 20 quiz results as individual cards. Each card shows key details like an image, name, match percentage, key facts, a short description, and a video. On desktops, both sides of the card are visible, while on mobile, the card flips.

After launching the full version, data showed that over 80% of quiz users interacted with the feature rather than closing it. On average, users liked or added 20% of the results to their favorites. In the first two months, this feature boosted the conversion rate of liked items by 76% compared to the second favoriting touchpoint.

Want to explore which professions match you? Complete the Job Finder (available in GE and FR) and see your matches in the Profession Profile Light after completing the quiz!