Overview

To increase organic traffic to the profession profiles (see Profession Profile Max project), the main touchpoint — the professions list— was crucially redesigned. This redesign included SEO optimization and various UX improvements to enhance user experience.

Key facts

• Role: Project manager & lead designer

• Tools: Figma, Asana, Clickup, Userberry

Approach

The design process for the professions list started with an unique approach: the main user group (ages 14-16) created their own page prototypes as a task during a short internship. Despite no experience with Figma, they successfully designed prototypes, emphasizing key features like a profession search, detailed list items, and filters, which couldn't be found in the previous version.

Using these insights, low- and high-fidelity prototypes were developed and tested via a Userberry survey, achieving an 82% task completion success rate. No design changes were needed, as the less successful results were due to tool usage issues, not prototype flaws.

Results

The implementation of the new product ended around a month ago. A detailed report of the first month's tracking wasn't completed yet. More informations coming soon :) (27th October 2024)

Visit and see the new professions list yourself!